Experience
Digital transformation, team leadership, and measurable growth across education, non-profit, and service businesses.
Senior Coding Mentor
Learn2Earn
2025 – Present
Focus
- •Mentor students through structured coding curriculum
- •Design lessons, projects, and assessments for diverse learners
- •Track progress and give personalised feedback
Impact
- ✓Practical coding skills for career advancement
- ✓Higher engagement and retention in learning paths
Digital Marketing Lead
2025 – Present
Focus
- •Multi-channel digital marketing strategy and execution
- •Paid campaigns on Meta and Google
- •Funnels for tech programmes and training offers
- •Brand messaging and campaign optimisation
Impact
- ✓Stronger lead generation and campaign performance
- ✓Wider programme awareness in tech education
Digital & Content Manager
2025 – Present
Focus
- •Managed Instagram, Facebook, LinkedIn, and YouTube
- •Impact storytelling for military support and advocacy
- •Content calendars and engagement systems
Impact
- ✓Higher engagement and brand credibility
- ✓More consistent multi-platform presence
Digital Campaign Strategist
SGS Ministry
2024
Focus
- •Facebook and Instagram ad campaigns
- •Audience-specific messaging and creatives
- •Performance monitoring and optimisation
Impact
- ✓Strong engagement growth within 30 days
- ✓Expanded digital reach
Manager (Operations & Client Delivery)
Ella's Smart Global Services
2022 – 2023
Focus
- •Service delivery coordination and client communication
- •Team management and operational quality
Impact
- ✓Stronger client experience systems
- ✓Clearer delivery processes
Founder / Project Coordinator
KayStar Global Projects
Ongoing
Focus
- •Procurement and project execution
- •Client relationships and delivery
- •Planning, budgeting, and implementation
Impact
- ✓Brand and positioning practice in real operations
- ✓Client acquisition systems
Competencies
Digital Marketing StrategySocial Media ManagementPaid Advertising (Meta & Google Ads)Content Creation & StorytellingWeb & Landing Page BuildsMarketing Analytics & Optimization
Leadership strengths
Strategic Thinking
Turn messy growth problems into clear priorities and measurable plans.
Team Leadership
Mentor junior marketers and coordinate cross-functional delivery.
Execution Excellence
Ship on time with quality—strategy only counts when it goes live.
Communication
Explain technical work in plain language for founders and boards.
Adaptability
Comfortable with new platforms, offers, and fast-changing markets.
Problem Solving
Diagnose bottlenecks in funnels, content, and campaigns—then fix them.